GoHighLevel features include CRM & pipeline management, funnel builder, email & SMS, automation, review collector, and more.
GoHighLevel is known as an all-in-one platform, meaning you don’t need to pay for additional tools. Let’s take a deep dive into what features GoHighLevel offers.
GoHighLevel Features & Capabilities
Explore the major GoHighLevel tools for CRM, marketing automation, sales, communication, AI, websites, funnels, appointments, reputation management and agency operations.
| Feature | What It Does |
|---|---|
| CRM & Lead Management | |
| CRM | Centralize contacts, leads, customers, conversations and customer activity in one place. |
| Lead Management | Capture, organize, qualify, segment and nurture leads throughout the customer journey. |
| Opportunity Management | Track prospects and sales opportunities through customizable pipelines. |
| Pipeline Management | Create and customize sales pipelines to match different sales processes. |
| Tags & Segmentation | Organize and segment contacts using tags, custom fields and customer data. |
| Custom Fields | Store additional customer and business information using customizable fields. |
| Marketing Automation & Workflows | |
| Workflow Automation | Build automated workflows for marketing, sales, customer service and follow-up activities. |
| Triggers | Start workflows automatically when specific customer or business events occur. |
| Automated Follow-Ups | Automatically follow up with leads and customers using predefined sequences. |
| Conditional Logic | Create different automation paths based on contact data, actions and conditions. |
| Campaigns | Create marketing campaigns and automated nurture sequences for prospects and customers. |
| Communication & Messaging | |
| Conversations | Manage customer conversations through a centralized communication interface. |
| SMS Marketing | Send personalized and automated SMS messages for marketing, reminders and follow-up. |
| Email Marketing | Create email campaigns, newsletters, templates, sequences and automated follow-ups. |
| Calling | Support business calling and call-related customer communication workflows. |
| Voicemail | Use voicemail-related communication and automation for lead follow-up. |
| Websites, Funnels & Lead Generation | |
| Website Builder | Create business websites and online experiences within the platform. |
| Funnel Builder | Build sales funnels and conversion-focused customer journeys. |
| Landing Pages | Create landing pages for advertising campaigns, lead generation and conversions. |
| Forms | Create forms to capture contact information and qualify prospects. |
| Surveys | Collect customer information, feedback and responses through surveys. |
| Appointments & Calendars | |
| Appointment Scheduling | Allow prospects and customers to book appointments online. |
| Calendars | Create and manage calendars, availability and appointment settings. |
| Appointment Reminders | Automate appointment confirmations, reminders and follow-up messages. |
| AI-Powered Features | |
| AI Employee | AI-powered assistance designed to automate selected customer-facing and business tasks. |
| Conversation AI | Use AI to engage with leads and customers through automated conversations. |
| AI Content | Assist with creating marketing and business content using AI-powered tools. |
| Voice AI | AI-powered voice capabilities for customer communication and workflows. |
| Reputation Management | |
| Review Requests | Automate review-request campaigns to encourage customers to leave feedback. |
| Reputation Management | Monitor and manage customer reviews and online reputation. |
| Payments & Commerce | |
| Payments | Accept and manage customer payments through supported payment integrations. |
| Invoices | Create and manage invoices as part of the customer payment workflow. |
| Products | Manage products and connect them with sales and payment processes. |
| Social Media & Marketing | |
| Social Planner | Plan, schedule and manage social media content from one place. |
| Content Scheduling | Schedule marketing and social content for future publication. |
| Courses, Memberships & Communities | |
| Courses | Create and deliver online courses and educational content. |
| Memberships | Build membership experiences and control access to protected content. |
| Communities | Create community experiences for customers, members and audiences. |
| Analytics & Reporting | |
| Analytics | Monitor marketing, sales and customer activity through reporting tools. |
| Attribution | Analyze customer journeys and marketing performance using attribution tools. |
| Reporting Dashboards | Review important business and marketing metrics through dashboards and reports. |
| Integrations, API & Developer Tools | |
| Third-Party Integrations | Connect HighLevel with external applications and business services. |
| API | Connect HighLevel with custom applications and external systems using APIs. |
| Webhooks | Connect external systems and trigger actions through webhook-based workflows. |
| Agency & White-Label Features | |
| Agency Management | Manage multiple businesses and client accounts from an agency environment. |
| Sub-Accounts | Create and manage separate client or business accounts. |
| White Labeling | Customize the platform experience and branding for agency clients where supported. |
| User Management | Manage team members, permissions and access across accounts. |
| Mobile & Notifications | |
| Mobile App | Access supported business and customer-management capabilities through mobile applications. |
| Notifications | Stay updated on important customer, appointment and business activity. |
Email Campaign Features
GoHighLevel has its own LC Email feature, so you don’t need to use third-party tools like Mailchimp for email marketing.
With LC Email, you can create a dedicated email marketing campaign or send a single email.
You can create an email, use available templates, or create a new one from scratch with a simple drag-and-drop editor.
You can schedule your emails using tools and choose the best times to send them; you can also automate your email campaign based on your recipients’ subscription preferences.
Note: You have to pay extra to use GoHighLevel’s email feature. The additional cost is $0.675 per 1000 emails beyond your base plan.
GoHighLevel Customer Relationship Management Features
GoHighLevel gives an amazing customer relationship management feature
First, you can add an unlimited list of contacts and arrange them for different purposes.
Assign them tags to add or remove them from campaigns.
You can send Text2Pay payment requests and create and sell full invoices with GoHighLevel.
You can call, SMS, email, and send social media messages inside the GoHighLevel platform.
Inside GoHighLevel, you will see a conversation feed that makes conversations fast and easy and keeps them top.
A missed-call-text-back feature immediately texts back the missed callers and starts conversations, saves jobs, good for local businesses.
GoHighLevel comes with its own phone system – LC phone – for making calls and sending messages, which will cost you (e.g $0.0140/minute for local calls), and you have to purchase a phone number that will cost you $1.15/month.
GoHighLevel Calendar Features
GoHighLevel’s Calendar Feature is an amazing feature you can use to create an unlimited number of different calendar types, including the following:
- Simple Calendar: It’s a basic calendar for appointment booking.
- Round Robin: Gives bookings to teammates as a priority.
- Class Booking: Schedule meetings with multiple participants.
- Collective Booking: Schedule meetings with members from multiple teams.
- Service Menus: Create a synchronized booking system for multiple services.
Automate the booking process and gain full control over your availability.
Take payment for appointments upfront to eliminate the risks of no-shows and last-minute dropouts.
GoHighLevel Pipeline Management Features
With the pipeline feature, you can view your campaign performance at a glance.
For each campaign, you can create separate pipelines and view the data on the dashboard.
You can automate lead progression through the pipeline.
Site and Page Building Features
Funnel Builder
In GoHighLevel, you will find a funnel builder with tools used to create multi-step funnels for your business.
For funnel building, GoHighLevel has pre-built templates from dozens of business niches, including health & fitness, beauty, finance, and more.
You can fully customize the funnel, change the logo, headings, subheadings, sell products and services, collect leads, and more.
You can easily edit the screen and customize page elements using drag-and-drop features.
On funnel pages, you can add elements such as one- or two-step checkouts, pricing plans, videos, surveys, forms, and more.
Website Builder
With GoHighLevel, you can create unlimited websites using the funnel builder. You can use templates to build websites by changing the text and logo, and using drag-and-drop.
For a large-scale e-commerce website, this feature might not be enough because of the limited tools such as inventory management and integration.
Forms and Survey Builder
You can collect customer lead data using the GoHighLevel form builder.
To build forms, use the drag-and-drop feature and customize your form and embed it in your website or funnel pages.
For the survey builder and specific data, you can use features like check, dropdown, and text boxes, create custom data fields, and embed them in your web page.
Chat Widget
You can add a chat widget to your GoHighLevel website, where users can click to start a conversation with an AI chatbot.
GoHighLevel offers two chat widgets:
SMS or Email Chat Widget: This widget collects contact information of visitors, which business owners use to contact them via SMS or Email. This widget is good for businesses that don’t have 24/7 customer support.
Live Chat: This widget is good for large businesses; it acts like a bridge of 24/7 live chat support between visitors and the business customer care team.
GoHighLevel Course Building Features
Multi Course Types
The course-building feature in GoHighLevel helps you to monetize your knowledge and skills. With this feature, you can create:
- Sprint Courses: Create short courses that include a single topic or skills.
- Marathon Courses: Create comprehensive courses for the upskilling and training of students.
- Membership Site: A group or series of courses, digital downloads you can update or add to your plan.
- Custom: Customize your course from the beginning.
You can create unlimited paid or free courses.
Add your content lessons in audio, video, images, and documents, upload them, and categorize and organize your content in lessons and modules.
You can offer paid learning products for a one-time fee, a payment series, or a subscription, and increase your course’s value by offering a bundle of courses and charging a single price.
Note: You can’t do live streaming in GoHighLevel. For offering live sessions as part of your course, you can link a third-party app like Zoom with GoHighLevel.
Communities
You can create communities in GoHighLevel where people can engage with each other. The communities of GoHighLevel can be paid or free, and you can link them with your courses, which gives more learning experience.
You can create unlimited communities in GoHighLevel and use them for anything, like sharing promotional links, understanding consumer behaviour, and offering exclusive content.
GoHighLevel Automation Features
The automation feature of GoHighLevel is amazing; you can automate everything in the platform. You can automate common and boring admin tasks and save your time.
Here are the things you can automate:
- Appointment booking and calendar scheduling.
- Nurturing and movement of leads through the pipeline.
- Campaign subscribing and unsubscribing.
- Enrolment in a course.
- Missed call text-backs.
- Telephone menu options.
- Sequences of Emails.
- And more
You can also create an AI-powered SMS booking bot. The GoHighLevel system understands the negative and positive responses of users. Therefore, based on the previous user response, it gives an appropriate reply to the user.
Workflows
With the workflow feature of GoHighLevel, you can design and map out automation processes.
You can see your workflows in a visual manner and understand the entire journey of your workflow from starting to finish. With this feature, you can create multi-channel marketing campaigns and complex automation processes.
GoHighLevel comes with several pre-built workflows for common purposes that give a great opportunity to learn the feature.
GoHighLevel AI Features
GoHighLevel recently introduced several AI tools to help you work smarter and faster. Here are the features it offers:
- Content AI: Generate text and images for website, blog, and social media posts.
- Workflow AI: Create custom workflow actions using ChatGPT.
- Conversation AI: Enhance customer interactions by creating chatbots.
- Review AI: Automate responses and review management.
GoHighLevel gives you a free monthly allowance for using its AI features. Once your limit ends, you have to pay additional usage costs for using those features (from $0.02/execution, depending on the usage of AI features).
GoHighLevel Reputation Management Features
The reputation management feature of GoHighLevel automatically sends review requests for Google and Facebook. This feature is best for local businesses that automatically send review requests to their clients and improve the ratings, reviews, and Google rankings.
GoHighLevel has a native integration with Yext, which you can use to monitor and manage reviews on popular review and listing sites.
GoHighLevel Analytics and Reporting features
You can see the analytics and create a report in GoHighLevel. You can see the stats and revenue in the customizable dashboard.
You can see the analytics for Google and Facebook ads and save time from switching platforms.
For attribution and conversions, you can pull reports, call stats, appointments, agency performance, and compare datasets.
GoHighLevel White Label and Reselling Features
One of the major features of GoHighLevel is that you can sell it as a software-as-a-service (SaaS). You can add your custom domain, change the logo, customize the platform, decide which features to add, and set your pricing.
You can resell GoHighLevel as many times as you want and create an additional source of revenue.
You can charge your clients at your choice and also decide who can use GoHighLevel features like LC-Phone, LC-Emails, and AI.
You can also resell third-party apps to your clients via GoHighLevel and increase your profit margins.
You can resell Conversation AI, WhatsApp, WordPress, Yext, and dedicated IP addresses at the price you set.
Selling GoHighLevel as a SaaS is only available in the $497/month Pro Plan.
GoHighLevel Features by Pricing Plan
Compare GoHighLevel features across the Starter, Unlimited, and Agency Pro plans, including CRM, marketing automation, websites, funnels, AI, appointments, reputation management, API access, and agency tools.
| Feature | Starter $97/month | Unlimited $297/month | Agency Pro $497/month |
|---|---|---|---|
| Contacts & Users | |||
| Unlimited Contacts | ✓ | ✓ | ✓ |
| Unlimited Users | ✓ | ✓ | ✓ |
| Sub-Accounts | Up to 3 | Unlimited | Unlimited |
| CRM & Sales | |||
| CRM | ✓ | ✓ | ✓ |
| Lead Management | ✓ | ✓ | ✓ |
| Sales Pipelines | ✓ | ✓ | ✓ |
| Opportunity Management | ✓ | ✓ | ✓ |
| Forms & Surveys | ✓ | ✓ | ✓ |
| Marketing & Automation | |||
| Workflow Automation | ✓ | ✓ | ✓ |
| Marketing Campaigns | ✓ | ✓ | ✓ |
| Email Marketing | ✓ | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ | ✓ |
| Automated Follow-Ups | ✓ | ✓ | ✓ |
| Social Planner | ✓ | ✓ | ✓ |
| Websites & Funnels | |||
| Website Builder | ✓ | ✓ | ✓ |
| Funnel Builder | ✓ | ✓ | ✓ |
| Landing Pages | ✓ | ✓ | ✓ |
| Website Templates | ✓ | ✓ | ✓ |
| Funnel Templates | ✓ | ✓ | ✓ |
| Appointments & Communication | |||
| Online Scheduling | ✓ | ✓ | ✓ |
| Calendars | ✓ | ✓ | ✓ |
| Appointment Reminders | ✓ | ✓ | ✓ |
| Conversations | ✓ | ✓ | ✓ |
| Reputation Management | |||
| Reputation Management | ✓ | ✓ | ✓ |
| Automated Review Requests | ✓ | ✓ | ✓ |
| Review Widgets | ✓ | ✓ | ✓ |
| Courses & Memberships | |||
| Courses | ✓ | ✓ | ✓ |
| Memberships | ✓ | ✓ | ✓ |
| Communities | ✓ | ✓ | ✓ |
| Payments & Commerce | |||
| Payment Integrations | ✓ | ✓ | ✓ |
| Invoicing | ✓ | ✓ | ✓ |
| Order Forms | ✓ | ✓ | ✓ |
| AI Features | |||
| Content AI | ✓ | ✓ | ✓ |
| Conversation AI | ✓ | ✓ | ✓ |
| Workflow AI | ✓ | ✓ | ✓ |
| AI Employee | Available* | Available* | Available* |
| API & Integrations | |||
| Basic API Access | ✓ | ✓ | ✓ |
| Advanced API Access | — | — | ✓ |
| OAuth 2.0 API | — | — | ✓ |
| Agency Features | |||
| Snapshots | ✓ | ✓ | ✓ |
| Agency Management | ✓ | ✓ | ✓ |
| Unlimited Sub-Accounts | — | ✓ | ✓ |
| Branded Desktop App | — | ✓ | ✓ |
| Custom Domain & Branding | — | ✓ | ✓ |
| SaaS & Reselling | |||
| SaaS Mode | — | — | ✓ |
| Automated Sub-Account Creation | — | — | ✓ |
| Rebilling | — | — | ✓ |
| Custom Rebilling Markup | — | — | ✓ |
| Advanced Agency Features | |||
| Custom Objects | — | — | ✓ |
| Agent Reporting | — | — | ✓ |
| Advanced Reporting | — | — | ✓ |
GoHighLevel Features: Pros and Cons
GoHighLevel Features Pros
- A lot of features at a good price
- The cheapest plan covers most of the features
- All features are almost unlimited
- The requirements for third-party integrations are low
- All features work fine with a few glitches or issues
- Constantly updates and introduction of new features by developers
- The additional cost of phone, email, and AI is very low
GoHighLevel Features Cons
- Difficult to learn for beginners
- Outdated or wrong training material for features
- Native payment gateway is not available
Are GoHighLevel features Worth it?
Yes, GoHighLevel features are worth it. No other software offers the features GoHighLevel offers in one place.
The features GoHighLevel offers are incredibly amazing at a reasonable price; also, you can use them on an unlimited basis.
There are a lot of features in development to provide a good user experience.
We know that the learning curve is difficult for beginners, but once you learn it, you will never think of other software.